In 2022, L'Oreal invested 3.04 billion U.S. dollars in advertising in the United States, up from 2.85 billion U.S. dollars in the previous year. The cosmetics and beauty products manufacturer reached the highest amount of ad investment since 2009.
L'Oreal's advertising spending in the United States from 2009 to 2022
(in billion U.S. dollars)
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Advertising Age. (June 26, 2023). L'Oreal's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
Advertising Age. "L'Oreal's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars)." Chart. June 26, 2023. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
Advertising Age. (2023). L'Oreal's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
Advertising Age. "L'oreal's Advertising Spending in The United States from 2009 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
Advertising Age, L'Oreal's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/ (last visited June 06, 2025)
L'Oreal's advertising spending in the United States from 2009 to 2022 (in billion U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/268202/loreals-advertising-spending-in-the-us/
