Sales of Puma accessories continued on an upward trajectory and amounted to approximately 1.27 billion euros in 2024, marking a slight increase on the previous year.
Analyzing Puma’s three product segments
Accessories sales accounted for about a 14.4 percent share of Puma's net sales worldwide.Apparel sales have fluctuated in recent years, resting at roughly 2.8 billion in 2024. On the other hand, the company’s footwear sales have grown significantly year-over-year and exceeded four and a half billion euros for the first time ever in 2023. Puma’s footwear segment accounts for more than half of the company's overall sales, which makes it by far the largest of the company’s three product segments.
Puma's accessories segment sales worldwide from 1993 to 2024
(in million euros)
Year
Sales in million euros
2024
1,269.7
2023
1,255.3
2022
1,251
2021
1,124.5
2020
892.7
2019
881.1
2018
776.1
2017
719.9
2016
666.5
2015
636.4
2014
586.3
2013
549.4
2012
523.6
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02505007501,0001,2501,500
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Puma. (March 12, 2025). Puma's accessories segment sales worldwide from 1993 to 2024 (in million euros) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/268468/sales-of-puma-of-its-accessories-segment-worldwide-since-1993/
Puma. "Puma's accessories segment sales worldwide from 1993 to 2024 (in million euros)." Chart. March 12, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/268468/sales-of-puma-of-its-accessories-segment-worldwide-since-1993/
Puma. (2025). Puma's accessories segment sales worldwide from 1993 to 2024 (in million euros). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/268468/sales-of-puma-of-its-accessories-segment-worldwide-since-1993/
Puma. "Puma's Accessories Segment Sales Worldwide from 1993 to 2024 (in Million Euros)." Statista, Statista Inc., 12 Mar 2025, https://www.statista.com/statistics/268468/sales-of-puma-of-its-accessories-segment-worldwide-since-1993/
Puma, Puma's accessories segment sales worldwide from 1993 to 2024 (in million euros) Statista, https://www.statista.com/statistics/268468/sales-of-puma-of-its-accessories-segment-worldwide-since-1993/ (last visited May 04, 2025)
Puma's accessories segment sales worldwide from 1993 to 2024 (in million euros) [Graph], Puma, March 12, 2025. [Online]. Available: https://www.statista.com/statistics/268468/sales-of-puma-of-its-accessories-segment-worldwide-since-1993/
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