Meta: annual revenue 2009-2024

Published by
Stacy Jo Dixon,
Jan 31, 2025

Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant.

Advertising remains the primary revenue driver

The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential.

User engagement and global reach

The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.

Annual revenue generated by Meta Platforms from 2009 to 2024 (in million U.S. dollars)

CharacteristicRevenue in million U.S. dollars
2024 164,501
2023 134,902
2022 116,609
2021 117,929
2020 85,965
2019 70,697
2018 55,838
2017 40,653
2016 27,638
2015 17,928
2014 12,466
2013 7,872
2012 5,089
Showing entries 1 to 13 (16 entries in total)
Created with Highcharts 7.2.2Revenue in million U.S. dollars7777771,9741,9743,7113,7115,0895,0897,8727,87212,46612,46617,92817,92827,63827,63840,65340,65355,83855,83870,69770,69785,96585,965117,929117,929116,609116,609134,902134,902164,501164,5012009201020112012201320142015201620172018201920202021202220232024
025,00050,00075,000100,000125,000150,000175,000200,000

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Release date

January 2025

Region

Worldwide

Survey time period

2009 to 2024

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Statistics on " Meta Platforms "

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