Meta Platforms, formerly known as Facebook Inc., continues to dominate the digital landscape with impressive financial growth. In 2024, the company's annual revenue reached a staggering 164.5 billion U.S. dollars, marking a significant increase from 134.9 billion U.S. dollars in the previous year. This upward trajectory reflects Meta's ability to monetize its vast user base across multiple platforms, solidifying its position as a tech giant.
Advertising remains the primary revenue driver
The bulk of Meta's revenue stems from its advertising operations, particularly within its Family of Apps segment. In 2024, this segment, which includes Facebook, Instagram, Messenger, and WhatsApp, generated 162 billion U.S. dollars. Despite a slight dip in 2022, Meta's advertising revenue has shown remarkable resilience and growth potential.
User engagement and global reach
The company's global influence is further illustrated by the fact that every minute, 138.9 million Reels are played on Facebook and Instagram, showcasing the ongoing evolution of user engagement within the Meta ecosystem.
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Annual revenue generated by Meta Platforms from 2009 to 2024
(in million U.S. dollars)
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Meta Platforms. (January 29, 2025). Annual revenue generated by Meta Platforms from 2009 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
Meta Platforms. "Annual revenue generated by Meta Platforms from 2009 to 2024 (in million U.S. dollars)." Chart. January 29, 2025. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
Meta Platforms. (2025). Annual revenue generated by Meta Platforms from 2009 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
Meta Platforms. "Annual Revenue Generated by Meta Platforms from 2009 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 29 Jan 2025, https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
Meta Platforms, Annual revenue generated by Meta Platforms from 2009 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/268604/annual-revenue-of-facebook/ (last visited June 24, 2025)
Annual revenue generated by Meta Platforms from 2009 to 2024 (in million U.S. dollars) [Graph], Meta Platforms, January 29, 2025. [Online]. Available: https://www.statista.com/statistics/268604/annual-revenue-of-facebook/
