Growth of digital advertising in the U.S. 2016-2024
In 2024, internet advertising spending in the United States increased by 14.9 percent, from 225 to 258.6 billion U.S. dollars. In 2023, the growth rate stood at 7.3 percent.
Change in internet advertising spending in the United States from 2016 to 2024
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* For commercial use only
Basic Account
For single users
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
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Professional Account
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- Reports
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
IAB (U.S.). (April 17, 2025). Change in internet advertising spending in the United States from 2016 to 2024 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/
IAB (U.S.). "Change in internet advertising spending in the United States from 2016 to 2024." Chart. April 17, 2025. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/
IAB (U.S.). (2025). Change in internet advertising spending in the United States from 2016 to 2024. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/
IAB (U.S.). "Change in Internet Advertising Spending in The United States from 2016 to 2024." Statista, Statista Inc., 17 Apr 2025, https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/
IAB (U.S.), Change in internet advertising spending in the United States from 2016 to 2024 Statista, https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/ (last visited May 08, 2025)
Change in internet advertising spending in the United States from 2016 to 2024 [Graph], IAB (U.S.), April 17, 2025. [Online]. Available: https://www.statista.com/statistics/269062/forecast-for-increased-advertising-spending-on-the-internet-in-2010/