Leading media agencies worldwide in 2016

Published by
J. G. Navarro
,
Oct 30, 2023
This chart displays the overall activity billings and global market share of the leading media agencies in 2016. That year, the Carat ranked fourth, with billings of 32.69 billion U.S. dollars and a market share of 9.5 percent.

Overall activity billings and global market share of the leading media agencies in 2016

CharacteristicBillings (in billion U.S. dollars)Market share (in percent)
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Showing entries 1 to 10 (10 entries in total)

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Release date

June 2017

Region

Worldwide

Survey time period

2016

Supplementary notes

Billings are the accounting unit for annual gross dollar volume generated from one, several, or all accounts of one media company. It is the total amount charged to clients, including agency commission, media costs, production costs, etc.
Figures have been rounded.

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Statistics on " "Big Six" advertising agency groups worldwide "

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The Interpublic Group of Companies (IPG)

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Advertising agencies in the U.S.Advertising in the United StatesAdvertising worldwideDigital advertising in the U.S.Advertising in Canada
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