In 2023, there were around 27.4 million households in the United Kingdom (UK) that had televisions, a number that has continued to grow annually since 2013. In the UK, the average consumer spent 158 minutes per day watching TV in 2022, with those aged over 65 years spending the most time in front of the box. Compared to other European countries, UK viewers spent less than the average watching TV.
Leading stations
As of 2022/2023, BBC One had a reach of 55 percent. Unsurprisingly, the British Broadcasting Corporation (BBC) had the highest audience share of UK TV broadcasters.
Smart TV
It is now very hard to purchase a new television in the UK without it being smart. As of 2023, the household penetration rate of smart TV sets was over 70 percent. Essentially, a smart television is a TV that has a connection to the internet. This then allows viewers to have access to streaming brands such as Netflix, Amazon, and Hulu through their TV set.
Total number of TV households in the United Kingdom from 2013 to 2023
(in millions)
Characteristic
Households in millions
2023
27.4
2022
27.3
2021
27.2
2020
27
2019
26.9
2018
26.8
2017
26.7
2016
26.7
2015
26.7
2014
26.4
2013
26.3
26.226.426.626.82727.227.427.6
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IVF. (August 14, 2024). Total number of TV households in the United Kingdom from 2013 to 2023 (in millions) [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/269969/number-of-tv-households-in-the-uk/
IVF. "Total number of TV households in the United Kingdom from 2013 to 2023 (in millions)." Chart. August 14, 2024. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/269969/number-of-tv-households-in-the-uk/
IVF. (2024). Total number of TV households in the United Kingdom from 2013 to 2023 (in millions). Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/269969/number-of-tv-households-in-the-uk/
IVF. "Total Number of Tv Households in The United Kingdom from 2013 to 2023 (in Millions)." Statista, Statista Inc., 14 Aug 2024, https://www.statista.com/statistics/269969/number-of-tv-households-in-the-uk/
IVF, Total number of TV households in the United Kingdom from 2013 to 2023 (in millions) Statista, https://www.statista.com/statistics/269969/number-of-tv-households-in-the-uk/ (last visited May 13, 2025)
Total number of TV households in the United Kingdom from 2013 to 2023 (in millions) [Graph], IVF, August 14, 2024. [Online]. Available: https://www.statista.com/statistics/269969/number-of-tv-households-in-the-uk/
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