The graph shows the price composition of a grande latte at Starbucks China as of September 4, 2013. Labor costs represent nine percent of the total price of a grande latte at Starbucks China. According to the source, Starbucks customers paid almost one US dollar more for their latte in China than in the US, a fact that is related to higher government taxes and import tariffs, but may also refer to the Chinese middle classes' willingness to pay more on imported goods.
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Price composition of a Starbucks grande latte in China as of September 2013
Characteristic
Share in percent
Rent
26%
Profit
18%
Store operating expenses
15%
Raw materials
13%
Labor
9%
General and administration
6%
Tax
5%
Equipment costs
4%
Other operating expenses
5%
Created with Highcharts 7.2.2Share in percent26%26%18%18%15%15%13%13%9%9%6%6%5%5%4%4%5%5%RentProfitStore operating expensesRaw materialsLaborGeneral and administrationTaxEquipment costsOther operating expenses
0%2%4%6%8%10%12%14%16%18%20%22%24%26%28%30%
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Wall Street Journal. (September 4, 2013). Price composition of a Starbucks grande latte in China as of September 2013 [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/270039/price-composition-of-a-starbucks-grande-latte-in-china/
Wall Street Journal. "Price composition of a Starbucks grande latte in China as of September 2013." Chart. September 4, 2013. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/270039/price-composition-of-a-starbucks-grande-latte-in-china/
Wall Street Journal. (2013). Price composition of a Starbucks grande latte in China as of September 2013. Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/270039/price-composition-of-a-starbucks-grande-latte-in-china/
Wall Street Journal. "Price Composition of a Starbucks Grande Latte in China as of September 2013." Statista, Statista Inc., 4 Sep 2013, https://www.statista.com/statistics/270039/price-composition-of-a-starbucks-grande-latte-in-china/
Wall Street Journal, Price composition of a Starbucks grande latte in China as of September 2013 Statista, https://www.statista.com/statistics/270039/price-composition-of-a-starbucks-grande-latte-in-china/ (last visited July 04, 2025)
Price composition of a Starbucks grande latte in China as of September 2013 [Graph], Wall Street Journal, September 4, 2013. [Online]. Available: https://www.statista.com/statistics/270039/price-composition-of-a-starbucks-grande-latte-in-china/
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