This graph displays the most creative film ads around the world by number of points achieved in the 2016 Gunn Report. In that year, the ad agency Abbott Mead Vickers BBDO fom London ranked second with 23 Gunn Report points for their Currys PC World ‘Spare the act – laptop’ ad.
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Campaign. (February 2, 2017). Most creative film ads by number of points in the 2016 Gunn Report [Graph]. In Statista. Retrieved July 01, 2025, from https://www.statista.com/statistics/271362/the-most-creative-tv-spots-by-gunn-report-points/
Campaign. "Most creative film ads by number of points in the 2016 Gunn Report." Chart. February 2, 2017. Statista. Accessed July 01, 2025. https://www.statista.com/statistics/271362/the-most-creative-tv-spots-by-gunn-report-points/
Campaign. (2017). Most creative film ads by number of points in the 2016 Gunn Report. Statista. Statista Inc.. Accessed: July 01, 2025. https://www.statista.com/statistics/271362/the-most-creative-tv-spots-by-gunn-report-points/
Campaign. "Most Creative Film Ads by Number of Points in The 2016 Gunn Report." Statista, Statista Inc., 2 Feb 2017, https://www.statista.com/statistics/271362/the-most-creative-tv-spots-by-gunn-report-points/
Campaign, Most creative film ads by number of points in the 2016 Gunn Report Statista, https://www.statista.com/statistics/271362/the-most-creative-tv-spots-by-gunn-report-points/ (last visited July 01, 2025)
Most creative film ads by number of points in the 2016 Gunn Report [Graph], Campaign, February 2, 2017. [Online]. Available: https://www.statista.com/statistics/271362/the-most-creative-tv-spots-by-gunn-report-points/