TV advertising spending in the U.S. 2011-2028

Television advertising spending in the United States was projected to amount to ***** billion U.S. dollars in 2024, marking an increase compared to the previous year's value of ***** billion dollars. Spending was expected to  decrease over the next few years, before reaching an expected **** billion in 2028. 

TV advertising landscape in the U.S.

Television remains a leading source of news and entertainment throughout the United States. Even though the internet has long overtaken TV as the most invested-in advertising medium in the U.S., companies of all sizes still count on the power of (linear) television for marketing purposes. During the 2020-21 TV broadcast season, for example, brands were willing to pay nearly *** thousand U.S. dollars for a 30-second spot during NBC’s Sunday Night Football, and even for not-sports-related programs, media buyers dig deep into their pockets.

Procter & Gamble leads the pack 

In 2022, Procter & Gamble Co. was the largest advertiser on U.S. network television, with nearly *** million U.S. dollars in annual investments. The CPG giant that owns some of the world’s most popular cleaning and personal care brands, such as Braun, Gillette, and Pantene, has been a mainstay of the U.S. advertising scene for many decades.