On average, marketing emails sent by non-profit organizations in Canada, the United States, and the United Kingdom had an open rate of ** percent in 2021. Emails from cultural organizations had a higher open rate, at ** percent. Around ** percent of subscribers opened marketing emails sent by non-profits in the hunger/poverty sector.
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M+R. (April 27, 2022). Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. "Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector." Chart. April 27, 2022. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. (2022). Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R. "Nonprofit Organizations' Marketing E-mail Open Rates in Canada, The United Kingdom, and The United States in 2021, by Sector." Statista, Statista Inc., 27 Apr 2022, https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
M+R, Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector Statista, https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/ (last visited July 12, 2025)
Nonprofit organizations' marketing e-mail open rates in Canada, the United Kingdom, and the United States in 2021, by sector [Graph], M+R, April 27, 2022. [Online]. Available: https://www.statista.com/statistics/272450/e-mail-open-rates-of-us-non-profit-organizations/
