This chart shows how much Vietnamese internet users trust different kinds of advertising. In the second quarter of 2013, 51 percent of respondents stated they trusted online video ads.
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To what extent do you trust the following forms of advertising/recommendation?
Characteristic
Share of respondents who answered "trust somewhat" or "trust completely"
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Nielsen, & Campaign Asia. (September 17, 2013). To what extent do you trust the following forms of advertising/recommendation? [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Nielsen, und Campaign Asia. "To what extent do you trust the following forms of advertising/recommendation?." Chart. September 17, 2013. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Nielsen, Campaign Asia. (2013). To what extent do you trust the following forms of advertising/recommendation?. Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Nielsen, and Campaign Asia. "To What Extent Do You Trust The following Forms of Advertising/Recommendation?." Statista, Statista Inc., 17 Sep 2013, https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
Nielsen & Campaign Asia, To what extent do you trust the following forms of advertising/recommendation? Statista, https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/ (last visited June 24, 2025)
To what extent do you trust the following forms of advertising/recommendation? [Graph], Nielsen, & Campaign Asia, September 17, 2013. [Online]. Available: https://www.statista.com/statistics/272572/consumer-trust-in-different-types-of-advertising-in-vietnam/
