As of early 2025, LinkedIn had an audience reach of 250 million users in the United States. The country was by far the leading market of the professional job networking service, with runner-up India having an audience of 150 million.
LinkedIn: the company
Launched in 2003, LinkedIn is a professional networking service where jobseekers can post their CVs, and employers or recruiters can post job ads and search for prospective candidates. In December 2016, Microsoft acquired LinkedIn, making it a wholly owned subsidiary. In 2020, the platform generated over eight billion U.S. dollars in revenue. Despite its great success, the company has not always seen positive numbers only, and in 2018, LinkedIn reported an operating loss of 987 million U.S. dollars.
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We Are Social, & DataReportal, & Meltwater. (February 5, 2025). Leading countries based on LinkedIn audience size as of February 2025 (in millions) [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/272783/linkedins-membership-worldwide-by-country/
We Are Social, und DataReportal, und Meltwater. "Leading countries based on LinkedIn audience size as of February 2025 (in millions)." Chart. February 5, 2025. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/272783/linkedins-membership-worldwide-by-country/
We Are Social, DataReportal, Meltwater. (2025). Leading countries based on LinkedIn audience size as of February 2025 (in millions). Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/272783/linkedins-membership-worldwide-by-country/
We Are Social, and DataReportal, and Meltwater. "Leading Countries Based on Linkedin Audience Size as of February 2025 (in Millions)." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/272783/linkedins-membership-worldwide-by-country/
We Are Social & DataReportal & Meltwater, Leading countries based on LinkedIn audience size as of February 2025 (in millions) Statista, https://www.statista.com/statistics/272783/linkedins-membership-worldwide-by-country/ (last visited June 17, 2025)
Leading countries based on LinkedIn audience size as of February 2025 (in millions) [Graph], We Are Social, & DataReportal, & Meltwater, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/272783/linkedins-membership-worldwide-by-country/
