Share of digital in global ad spend 2024, by region

Published by Statista Research Department, Jan 3, 2025

In 2024, digital advertising accounted for approximately 54 percent total media advertising spending in Latin America. The share was highest in North America, where it stood at 78.1 percent.

Share of digital in advertising spending worldwide in 2024, by region

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Release date

December 2024

Region

Worldwide

Survey time period

November 2024

Special properties

forecast

Supplementary notes

* Forecast.

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Statistics on " Digital advertising worldwide "

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Overview

8

Regional data

8

Industry data

5

Channel spending

8

Marketer perspective

7

Consumer perspective

6

Further related statistics

6

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