Total ad spending in China 2014-2024

Published by
Lai Lin Thomala,
May 20, 2025

Media advertising remained a stable growth despite economic tensions in China. In 2024, the total advertising expenditure in the country was forecasted to approach 123 billion U.S. dollars. The country contributed about 16 percent of the ad revenue in the global market.

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Total advertising expenditure in China from 2014 to 2023 with a forecast for 2024 (in billion U.S. dollars)

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Release date

February 2025

Region

China

Survey time period

2014 to 2023

Supplementary notes

*Forecast.

All figures prior to 2023 were revised in the latest publication. All figures have been rounded for a better understanding. 

The source does not specify the release date. The publication date here is the date of data extraction.

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

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Further related statistics

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaAdvertising in the Asia-Pacific regionMini-program platforms in China
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