From 2014 to 2023, radio's share in global advertising spending consistently declined, standing at *** percent in the latter year. Magazines' share in the world's ad spend also decreased during that period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Dentsu. (February 13, 2025). Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2024 [Graph]. In Statista. Retrieved July 14, 2025, from https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. "Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2024." Chart. February 13, 2025. Statista. Accessed July 14, 2025. https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. (2025). Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2024. Statista. Statista Inc.. Accessed: July 14, 2025. https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu. "Radio Advertising Spending as a Percentage of Total Ad Spend Worldwide from 2014 to 2024." Statista, Statista Inc., 13 Feb 2025, https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
Dentsu, Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2024 Statista, https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/ (last visited July 14, 2025)
Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2024 [Graph], Dentsu, February 13, 2025. [Online]. Available: https://www.statista.com/statistics/273714/global-radio-advertising-expenditure/
