Leading banks in Latin America 2023-2025, by brand value
In 2023, Itau claimed the title of Latin America's most valuable bank brand, with a brand value of 8.7 billion U.S. dollars. Despite a slight decline to 8.6 billion U.S. dollars, Itau maintained its market leadership through both 2024 and 2025. Banco do Brasil secured the second position throughout this period, though its brand value decreased from 5.45 billion U.S. dollars to 5.2 billion U.S. dollars. Brazilian neobank Nubank made a significant impact, breaking into the top five with an impressive brand value surge to 3.99 billion U.S. dollars. The digital bank also saw a sharp increase in the number of its customers since 2016, but particularly after 2019.
