In the most recently reported period, X (formerly Twitter) generated 89 percent of its revenue through advertising services, whilst 11 percent was generated via data licensing. In 2021, the micro-blogging platform generated over five billion U.S. dollars in worldwide revenue.
Distribution of X (formerly Twitter) annual revenues from 2010 to 2021, by segment
Characteristic
Advertising services
Data licensing
2021
89%
11%
2020
86%
14%
2019
87%
13%
2018
86%
14%
2017
86%
14%
2016
89%
11%
2015
90%
10%
2014
90%
10%
2013
89%
11%
2012
85%
15%
2011
73%
27%
2010
26%
74%
0%25%50%75%100%125%
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Twitter. (April 7, 2022). Distribution of X (formerly Twitter) annual revenues from 2010 to 2021, by segment [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/274567/distribution-of-twitters-annual-revenues-by-channel/
Twitter. "Distribution of X (formerly Twitter) annual revenues from 2010 to 2021, by segment." Chart. April 7, 2022. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/274567/distribution-of-twitters-annual-revenues-by-channel/
Twitter. (2022). Distribution of X (formerly Twitter) annual revenues from 2010 to 2021, by segment. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/274567/distribution-of-twitters-annual-revenues-by-channel/
Twitter. "Distribution of X (Formerly Twitter) Annual Revenues from 2010 to 2021, by Segment." Statista, Statista Inc., 7 Apr 2022, https://www.statista.com/statistics/274567/distribution-of-twitters-annual-revenues-by-channel/
Twitter, Distribution of X (formerly Twitter) annual revenues from 2010 to 2021, by segment Statista, https://www.statista.com/statistics/274567/distribution-of-twitters-annual-revenues-by-channel/ (last visited May 08, 2025)
Distribution of X (formerly Twitter) annual revenues from 2010 to 2021, by segment [Graph], Twitter, April 7, 2022. [Online]. Available: https://www.statista.com/statistics/274567/distribution-of-twitters-annual-revenues-by-channel/
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