By the end of 2024, Red Bull had employed just over 19,900 people in approximately 170 countries. This is an increase of over 2,000 people compared to the previous year.
Red Bull brand value
In terms of sales, Red Bull was the leading energy drink brand in the United States in 2024. The brand generated over 7.7 billion U.S. dollars, which is roughly two billion U.S. dollars higher than the sales earnings of that year’s runner-up, Monster Energy.
Red Bull Racing
Over the years, Red Bull has become associated with the sports industry, creating sponsorship deals across all types of sports, from rallying to e-sports. The company has additionally become deeply involved within the various sports. For example, Red Bull Racing is a Formula One racing team owned by Red Bull, based in the United Kingdom. The Red Bull Racing team generated a turnover of more than 307 million British pounds in 2023.
Total number of Red Bull employees worldwide from 2011 to 2024*
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Red Bull. (January 23, 2025). Total number of Red Bull employees worldwide from 2011 to 2024* [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
Red Bull. "Total number of Red Bull employees worldwide from 2011 to 2024*." Chart. January 23, 2025. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
Red Bull. (2025). Total number of Red Bull employees worldwide from 2011 to 2024*. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
Red Bull. "Total Number of Red Bull Employees Worldwide from 2011 to 2024*." Statista, Statista Inc., 23 Jan 2025, https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
Red Bull, Total number of Red Bull employees worldwide from 2011 to 2024* Statista, https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/ (last visited June 06, 2025)
Total number of Red Bull employees worldwide from 2011 to 2024* [Graph], Red Bull, January 23, 2025. [Online]. Available: https://www.statista.com/statistics/275149/total-number-of-red-bull-employees-worldwide/
