During a survey fielded in early 2021, 56.5 percent of pharma executives stated their 2020 marketing budget increased in comparison to the 2019 budget. The same was true for 47.8 percent of biotech companies.
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Change in marketing budgets of health care companies in the United States as of February 2021, by company type
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Medical Marketing & Media. (March 10, 2021). Change in marketing budgets of health care companies in the United States as of February 2021, by company type [Graph]. In Statista. Retrieved July 04, 2025, from https://www.statista.com/statistics/275448/change-in-marketing-budgets-of-us-health-care-companies/
Medical Marketing & Media. "Change in marketing budgets of health care companies in the United States as of February 2021, by company type." Chart. March 10, 2021. Statista. Accessed July 04, 2025. https://www.statista.com/statistics/275448/change-in-marketing-budgets-of-us-health-care-companies/
Medical Marketing & Media. (2021). Change in marketing budgets of health care companies in the United States as of February 2021, by company type. Statista. Statista Inc.. Accessed: July 04, 2025. https://www.statista.com/statistics/275448/change-in-marketing-budgets-of-us-health-care-companies/
Medical Marketing & Media. "Change in Marketing Budgets of Health Care Companies in The United States as of February 2021, by Company Type." Statista, Statista Inc., 10 Mar 2021, https://www.statista.com/statistics/275448/change-in-marketing-budgets-of-us-health-care-companies/
Medical Marketing & Media, Change in marketing budgets of health care companies in the United States as of February 2021, by company type Statista, https://www.statista.com/statistics/275448/change-in-marketing-budgets-of-us-health-care-companies/ (last visited July 04, 2025)
Change in marketing budgets of health care companies in the United States as of February 2021, by company type [Graph], Medical Marketing & Media, March 10, 2021. [Online]. Available: https://www.statista.com/statistics/275448/change-in-marketing-budgets-of-us-health-care-companies/
