According to a survey among healthcare marketers released in the second quarter of 2024 in the United States, **** percent of respondents stated their marketing budget to patients increased compared to the previous year. Meanwhile, ** percent of interviewees reported an increase in their marketing budgets to non-governmental organizations.
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Medical Marketing & Media. (April 2, 2024). Change in marketing budgets of healthcare companies in the United States as of February 2024, by target group [Graph]. In Statista. Retrieved July 07, 2025, from https://www.statista.com/statistics/275454/change-in-marketing-budgets-of-us-health-care-companies-by-target/
Medical Marketing & Media. "Change in marketing budgets of healthcare companies in the United States as of February 2024, by target group." Chart. April 2, 2024. Statista. Accessed July 07, 2025. https://www.statista.com/statistics/275454/change-in-marketing-budgets-of-us-health-care-companies-by-target/
Medical Marketing & Media. (2024). Change in marketing budgets of healthcare companies in the United States as of February 2024, by target group. Statista. Statista Inc.. Accessed: July 07, 2025. https://www.statista.com/statistics/275454/change-in-marketing-budgets-of-us-health-care-companies-by-target/
Medical Marketing & Media. "Change in Marketing Budgets of Healthcare Companies in The United States as of February 2024, by Target Group." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/275454/change-in-marketing-budgets-of-us-health-care-companies-by-target/
Medical Marketing & Media, Change in marketing budgets of healthcare companies in the United States as of February 2024, by target group Statista, https://www.statista.com/statistics/275454/change-in-marketing-budgets-of-us-health-care-companies-by-target/ (last visited July 07, 2025)
Change in marketing budgets of healthcare companies in the United States as of February 2024, by target group [Graph], Medical Marketing & Media, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/275454/change-in-marketing-budgets-of-us-health-care-companies-by-target/
