This statistic shows the forms of foundation / concealer make-up used in the United States in 2020. The data has been calculated by Statista based on the United Nations data and Simmons National Consumer Survey (NHCS). According to this statistic, 74.73 million women in the U.S. used foundation make-up in 2020.
* The figures presented reflect the respective population in the United States. Statista calculated the figures based on the U.S. Census data and Simmons National Consumer Survey (NHCS).
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (November 1, 2020). U.S. population: Which forms of foundation / concealer make-up do you use most? [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/275732/us-households-forms-of-foundation-cleaner-make-up-used/
Statista. "U.S. population: Which forms of foundation / concealer make-up do you use most?." Chart. November 1, 2020. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/275732/us-households-forms-of-foundation-cleaner-make-up-used/
Statista. (2020). U.S. population: Which forms of foundation / concealer make-up do you use most?. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/275732/us-households-forms-of-foundation-cleaner-make-up-used/
Statista. "U.S. Population: Which Forms of Foundation / Concealer Make-up Do You Use Most?." Statista, Statista Inc., 1 Nov 2020, https://www.statista.com/statistics/275732/us-households-forms-of-foundation-cleaner-make-up-used/
Statista, U.S. population: Which forms of foundation / concealer make-up do you use most? Statista, https://www.statista.com/statistics/275732/us-households-forms-of-foundation-cleaner-make-up-used/ (last visited July 05, 2025)
U.S. population: Which forms of foundation / concealer make-up do you use most? [Graph], Statista, November 1, 2020. [Online]. Available: https://www.statista.com/statistics/275732/us-households-forms-of-foundation-cleaner-make-up-used/
