Market share of Big Tech in ad spend worldwide 2014-2023

Published by Statista Research Department, May 7, 2024
In 2021, Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent held six percent of advertising spending worldwide. In 2030, the market share is expected to reach 10 percent.

Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030

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Release date

May 2024

Region

Worldwide

Survey time period

2014 to 2021

Supplementary notes

* Forecast.

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

8

Further related statistics

10

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Statistics

Topics

Walled gardensGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Tencent HoldingsBaidu Inc.Digital advertising worldwide
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