In 2021, Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent held six percent of advertising spending worldwide. In 2030, the market share is expected to reach 10 percent.
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Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030
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WARC. (May 5, 2024). Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030 [Graph]. In Statista. Retrieved June 12, 2025, from https://www.statista.com/statistics/276655/global-advertising-revenue/
WARC. "Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030." Chart. May 5, 2024. Statista. Accessed June 12, 2025. https://www.statista.com/statistics/276655/global-advertising-revenue/
WARC. (2024). Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030. Statista. Statista Inc.. Accessed: June 12, 2025. https://www.statista.com/statistics/276655/global-advertising-revenue/
WARC. "Market Share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in Advertising Spending Worldwide from 2014 to 2030." Statista, Statista Inc., 5 May 2024, https://www.statista.com/statistics/276655/global-advertising-revenue/
WARC, Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030 Statista, https://www.statista.com/statistics/276655/global-advertising-revenue/ (last visited June 12, 2025)
Market share of Big Tech (Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix, and Tencent) in advertising spending worldwide from 2014 to 2030 [Graph], WARC, May 5, 2024. [Online]. Available: https://www.statista.com/statistics/276655/global-advertising-revenue/