Distribution of advertising spending in Ireland 2024, by medium

Published by
J. G. Navarro,
Apr 24, 2025

In 2024, the online advertising expenditure accounted for almost 64 percent of ad spending in Ireland. TV and radio rounded out the top three with shares of about 16 and 10 percent, respectively. The same source forecast that Ireland's ad expenditure will surpass 1.7 billion euros in 2025.

Distribution of advertising spending in Ireland in 2024, by medium

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Sources

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Release date

April 2025

Region

Ireland

Survey time period

2024

Supplementary notes

Statista calculated and rounded the figures based on the source's data.

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Statistics on " Advertising in Ireland "

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Overview

5

Traditional media

6

Digital media

8

Consumers' perspective

8

Outlook

8

Further related statistics

20

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Topics

Advertising in IrelandAdvertising in the United StatesAdvertising worldwideAdvertising in the UKAdvertising in Europe
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