Advertising spending in Colombia 2022-2025

Published by
Julia Faria,
Jan 14, 2025

In 2025, advertising spending in Colombia will reach an estimated 6.6 trillion Colombian pesos, up from 6.1 trillion pesos a year earlier. According to the same projection, digital channels' share in Colombia's ad spend will stand at 50 percent in 2025.

Advertising spending in Colombia from 2022 to 2025 (in trillion Colombian pesos)

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Sources

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Release date

January 2025

Region

Colombia

Survey time period

2022 to 2024

Supplementary notes

* Statista calculated the value based on the source's data.

** Forecast.

2022 data retrieved from an earlier release.

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Statistics on " Advertising in Colombia "

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Overview

8

Colombian overview

4

Digital advertising

8

Traditional media

7

Leading companies

8

Consumer insights

7

Further related statistics

18

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Topics

Advertising in ColombiaAdvertising in North AmericaAdvertising in Latin AmericaAdvertising in BrazilAdvertising in Mexico
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