
Number of online shoppers in China 2014-2024
The graph shows the cumulative number of online shoppers in China from 2013 to 2024. As of 2024, about
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million people in China had purchased goods online.Log in or register to access precise data.
E-commerce in China
The past decade has seen rapid growth in the demand for online shopping opportunities in China. The number of online shoppers in China has been increasing exponentially from below
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million in 2006 to over Log in or register to access precise data.
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million users a decade later, enabling this enormous spurt of China’s e-commerce sector. By 2022, digital buyer penetration rate in China has edged close to Log in or register to access precise data.
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percent. Log in or register to access precise data.
China has been the world’s second-largest e-tailing market after the U.S. in recent years. As of 2023, the gross merchandise volume of online shopping in China had amounted to around
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trillion yuan. By 2025, the volume of B2C e-commerce sales in China was expected to surpass Log in or register to access precise data.
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trillion U.S. dollars. The largest B2C e-commerce retailer in China with regard to gross merchandise volume (GMV) had been Tmall. The B2C online retail platform operated by Alibaba Group had generated a transaction volume of about Log in or register to access precise data.
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trillion yuan in 2020. The GMV of the leading C2C online retail platform taobao.com, also operated by Alibaba group, had reached almost Log in or register to access precise data.
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trillion yuan that year.Log in or register to access precise data.