Number of Domino's Pizza stores Australia 2015-2024

From 2015 to 2022, Domino’s Pizza continued to expand its presence in Australia, except for 2019, which saw a slight fall. In 2024, the pizza chain closed the doors of a few of its locations, continuing the downward trend since 2023. As of December 2024, the brand had 742 of its fast food outlets across the country. A franchisee of the U.S. Domino’s Pizza brand, the fast food giant is the largest pizza chain in Australia, supplying pizza to Australians since its first store was opened in the country in 1983.

Which is the most popular fast food brand?

American fast food giants, such as McDonald’s, Subway, KFC, and Domino’s, dominate Australia’s quick-service restaurant industry. Overall, McDonald's came out on top as the most popular QSR among Australian consumers in 2024, according to its brand index score. Nonetheless, Australian fast food chains such as Red Rooster, Pie Face, Zambrero, and Guzman y Gomez are also key QSR players but have to fight hard for their share of the market due to the dominance of international brands.

Healthy food trends

Although fast food restaurants are still popular in Australia, the impact of the healthy food trend is starting to show in the industry. A survey on attitudes towards food revealed that the majority of consumers in Australia are trying to eat healthier. In response to the growing need to provide healthy food options, fast food venues are starting to add more options, such as low-fat products, to their menus.