In February 2025, about 1.27 billion newspapers were sold in China. The sales volume has seen a fluctuating trend in the past few years.
Digital media is the future
The media industry is a multi-trillion-dollar market in China, growing two-fold in the recent decade. One main revenue source in this industry comes from advertisement. In recent years, the distribution of ad spending in China gradually shifted away from traditional media channels towards internet and mobile advertisements. Digital media takes up over half of total ad spending in China, with ByteDance and Alibaba being the largest online ad companies.
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National Bureau of Statistics of China. (April 30, 2025). Amount of newspapers sold in China from February 2015 to February 2025 (in billions) [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
National Bureau of Statistics of China. "Amount of newspapers sold in China from February 2015 to February 2025 (in billions)." Chart. April 30, 2025. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
National Bureau of Statistics of China. (2025). Amount of newspapers sold in China from February 2015 to February 2025 (in billions). Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
National Bureau of Statistics of China. "Amount of Newspapers Sold in China from February 2015 to February 2025 (in Billions)." Statista, Statista Inc., 30 Apr 2025, https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
National Bureau of Statistics of China, Amount of newspapers sold in China from February 2015 to February 2025 (in billions) Statista, https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/ (last visited June 09, 2025)
Amount of newspapers sold in China from February 2015 to February 2025 (in billions) [Graph], National Bureau of Statistics of China, April 30, 2025. [Online]. Available: https://www.statista.com/statistics/277979/amount-of-newspapers-sold-in-china-by-month/
