Online advertising revenue in China 2017-2024

Published by
Lai Lin Thomala,
Jan 27, 2025

China's online advertising market recorded a total revenue of 651 billion yuan in 2024, representing a 13.6 percent year-on-year growth. E-commerce, video, and search advertising were the industry drivers.

Revenue generated from online advertising in China from 2017 to 2024 (in billion yuan)

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Release date

January 2025

Region

China

Survey time period

2017 to 2024

Special properties

excluding Hong Kong, Macao, and Taiwan

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of January 2025).

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

10

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaAdvertising in the Asia-Pacific regionMini-program platforms in China
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