Distribution of digital advertising spending in Brazil 2024, by purchase model

Published by
J. G. Navarro,
Apr 30, 2025

Throughout 2024, little more than two-thirds of digital advertising spending in Brazil was bought through ad agencies. The remaining 33 percent were purchased directly.

Distribution of digital advertising spending in Brazil in 2024, by purchase model

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Release date

April 2025

Region

Brazil

Survey time period

2024

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Statistics on " Advertising in Brazil "

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Overview

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Advertising market in Brazil

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Agencies

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Digital advertising

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Traditional advertising

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Consumer insights

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Further related statistics

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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