Indonesia: netizen online shopping categories 2013

Published by Statista Research Department, Oct 30, 2013
This statistic shows the most popular online shopping categories of netizens in Indonesia as of August 2013. It was found that 67.1 percent of Indonesian netizens had purchased apparel online.

Most popular online shopping categories of netizens in Indonesia as of August 2013

CharacteristicShare of netizens ever bought product
Apparel 67.1%
Shoes 20.2%
Bags 20%
Watches 7.6%
Airline tickets 5.1%
Handphones 5.1%
Car accessories 3%
Handphone accessories 2.8%
Cosmetics 2.3%
Books 1.8%
Showing entries 1 to 10 (10 entries in total)
Created with Highcharts 7.2.2Share of netizens ever bought product67.1%67.1%20.2%20.2%20%20%7.6%7.6%5.1%5.1%5.1%5.1%3%3%2.8%2.8%2.3%2.3%1.8%1.8%ApparelShoesBagsWatchesAirline ticketsHandphonesCar accessoriesHandphone accessoriesCosmeticsBooks
0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%

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Release date

October 2013

Region

Indonesia

Survey time period

August and September 2013

Number of respondents

2,150 respondents

Age group

15-64 years

Special properties

access more than 3 hours per day

Method of interview

Face-to-face interview

Supplementary notes

Netizens are defined as internet users who spend at least three hours online per day.
Respondents were living in 10 major cities and middle to higher income citizens.

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