Google search market share in the UK 2018-2025

Published by
Tiago Bianchi
,
Jan 29, 2025

In January 2025 Google represented a market of share of 93.24 percent across all devices, maintaining its post as the most popular search engine in the United Kingdom since January 2018 

Google competitors in the UK

After Google, the second most popular search engine site in the UK is Bing. Bing had a market share of 4.13 percent as of January 2024. Yahoo! had a 1.3 percent share of the search engine market in the UK during the same month.

Search engines in the UK

Further information on the use of search engines in the United Kingdom can be found in the Statista dossier on search engines in the United Kingdom, and more information on Google in the UK can be found in the Google in the United Kingdom Statista dossier.  

Search engine traffic market share of Google in the United Kingdom (UK) from January 2018 to January 2025

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Statistic: Search engine traffic market share of Google in the United Kingdom (UK) from January 2018 to January 2025

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Release date

January 2025

Region

United Kingdom

Survey time period

January 2018 to January 2025

Special properties

includes all devices; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

Supplementary notes

The source does not specify the date of publication. The release date given is the date of access.

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Statistics on " Online search market in the United Kingdom (UK) "

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Topics

Google in the United Kingdom (UK)GoogleGoogle, Amazon, Meta, Apple, and Microsoft (GAMAM)Online search market worldwideOnline search market in the United States
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