Search engine user actions in the United Kingdom (UK) 2012, by gender

Published by Statista Research Department, Apr 16, 2013
This statistic shows search engine user behaviour in the United Kingdom in 2012, by gender. Of women, 39 percent reported only looking at the first results. Men were less likely to report similarly.
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What do you tend to do once the search engine has listed its results?*

CharacteristicDon't knowI tend to look beyond the first page of resultsI tend to look at the first page of results and rarely look at the second page of resultsI tend to only look at the first few items listed by the search engine
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Showing entries 1 to 2 (2 entries in total)
Statistic: What do you tend to do once the search engine has listed its results?*

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Source

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Release date

April 2013

Region

United Kingdom

Survey time period

September to November 2012

Number of respondents

n = 1,305

Age group

16 years and older

Special properties

adults who ever use search engines

Method of interview

Face-to-face interview

Supplementary notes

* Original survey question: "You may use a search engine to reach a website or company even when you know the web address of that particular website or company. You may also use a search engine to look for more general information online such as a breaking news story or information about an event or product. When you use a search engine to look for more general information, which one of the following most closely applies to what you tend to do once the search engine has listed the results?"
(Prompted responses, single coded).

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