This statistic shows search engine user behavior in the United Kingdom (UK) in 2012, by age. Of users aged 16 to 24, 45 percent reported looking only at the first few items listed by the search engine.
What you tend to do once the search engine has listed its results?*
Characteristic
Don't know
I tend to look beyond the first page of results
I tend to look at the first page of results and rarely look at the second page of results
I tend to only look at the first few items listed by the search engine
16-24
1%
21%
33%
45%
25-34
1%
27%
35%
37%
35-44
1%
35%
36%
28%
45-54
4%
27%
30%
38%
55-64
2%
35%
36%
27%
65-74
2%
32%
32%
34%
75+
1%
31%
29%
38%
0%25%50%75%100%125%
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* Original survey question: "You may use a search engine to reach a website or company even when you know the web address of that particular website or company. You may also use a search engine to look for more general information online such as a breaking news story or information about an event or product. When you use a search engine to look for more general information, which one of the following most closely applies to what you tend to do once the search engine has listed the results?" (Prompted responses, single coded).
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Ofcom. (April 16, 2013). What you tend to do once the search engine has listed its results?* [Graph]. In Statista. Retrieved June 02, 2025, from https://www.statista.com/statistics/280610/search-engine-user-actions-in-the-united-kingdom-uk-by-age/
Ofcom. "What you tend to do once the search engine has listed its results?*." Chart. April 16, 2013. Statista. Accessed June 02, 2025. https://www.statista.com/statistics/280610/search-engine-user-actions-in-the-united-kingdom-uk-by-age/
Ofcom. (2013). What you tend to do once the search engine has listed its results?*. Statista. Statista Inc.. Accessed: June 02, 2025. https://www.statista.com/statistics/280610/search-engine-user-actions-in-the-united-kingdom-uk-by-age/
Ofcom. "What You Tend to Do Once The Search Engine Has Listed Its Results?*." Statista, Statista Inc., 16 Apr 2013, https://www.statista.com/statistics/280610/search-engine-user-actions-in-the-united-kingdom-uk-by-age/
Ofcom, What you tend to do once the search engine has listed its results?* Statista, https://www.statista.com/statistics/280610/search-engine-user-actions-in-the-united-kingdom-uk-by-age/ (last visited June 02, 2025)
What you tend to do once the search engine has listed its results?* [Graph], Ofcom, April 16, 2013. [Online]. Available: https://www.statista.com/statistics/280610/search-engine-user-actions-in-the-united-kingdom-uk-by-age/
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