During an early 2023 survey carried out among among people who run their own business or side hustle in the United Kingdom, 22 percent stated they used paid social media posts to market their business. ost used channel amogn the six presented in the data set was organic/non-paid social media, named by 25 percent of respondents.
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Share of small businesses using selected marketing channels in the United Kingdom as of January 2023
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BT. (August 2, 2023). Share of small businesses using selected marketing channels in the United Kingdom as of January 2023 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/280653/advertising-and-marketing-media-used-by-small-businesses-in-the-uk/
BT. "Share of small businesses using selected marketing channels in the United Kingdom as of January 2023." Chart. August 2, 2023. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/280653/advertising-and-marketing-media-used-by-small-businesses-in-the-uk/
BT. (2023). Share of small businesses using selected marketing channels in the United Kingdom as of January 2023. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/280653/advertising-and-marketing-media-used-by-small-businesses-in-the-uk/
BT. "Share of Small Businesses Using Selected Marketing Channels in The United Kingdom as of January 2023." Statista, Statista Inc., 2 Aug 2023, https://www.statista.com/statistics/280653/advertising-and-marketing-media-used-by-small-businesses-in-the-uk/
BT, Share of small businesses using selected marketing channels in the United Kingdom as of January 2023 Statista, https://www.statista.com/statistics/280653/advertising-and-marketing-media-used-by-small-businesses-in-the-uk/ (last visited July 05, 2025)
Share of small businesses using selected marketing channels in the United Kingdom as of January 2023 [Graph], BT, August 2, 2023. [Online]. Available: https://www.statista.com/statistics/280653/advertising-and-marketing-media-used-by-small-businesses-in-the-uk/