Countries with the most YouTube users 2025

Published by Laura Ceci, Feb 17, 2025

As of February 2025, India was the country with the largest YouTube audience by far, with approximately 491 million users engaging with the popular social video platform. The United States followed, with around 253 million YouTube viewers. Brazil came in third, with 144 million users watching content on YouTube. The United Kingdom saw around 54.8 million internet users engaging with the platform in the examined period.

What country has the highest percentage of YouTube users?

In July 2024, the United Arab Emirates was the country with the highest YouTube penetration worldwide, as around 94 percent of the country's digital population engaged with the service. In 2024, YouTube counted around 100 million paid subscribers for its YouTube Music and YouTube Premium services.

YouTube mobile markets

In 2024, YouTube was among the most popular social media platforms worldwide. In terms of revenues, the YouTube app generated approximately 28 million U.S. dollars in revenues in the United States in January 2024, as well as 19 million U.S. dollars in Japan.

Leading countries based on YouTube audience size as of February 2025 (in millions)

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Release date

February 2025

Region

Worldwide

Survey time period

February 2025

Special properties

based on addressable audience of any age

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