This graph shows preferred rewards categories in the United States in 2012, by generation. The survey revealed that 83 percent of millennials prefer cash back rewards programs.
Preferred reward categories in the United States in 2012, by generation
Characteristic
Millennials
Non-millennials
Cash back
83%
85%
Gift cards
80%
80%
Discount coupons
35%
42%
Home electronics
24%
15%
Entertainment
22%
18%
Travel
19%
35%
Fashion
12%
6%
Music
10%
4%
VIP access
9%
5%
Charity
6%
8%
Mobile downloads
1%
1%
Created with Highcharts 7.2.2Share of respondents85%85%80%80%42%42%15%15%18%18%35%35%6%6%4%4%5%5%8%8%1%1%83%83%80%80%35%35%24%24%22%22%19%19%12%12%10%10%9%9%6%6%1%1%MillennialsNon-millennialsCash backGift cardsDiscount couponsHome electronicsEntertainmentTravelFashionMusicVIP accessCharityMobile downloads
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Aimia. (January 31, 2012). Preferred reward categories in the United States in 2012, by generation [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. "Preferred reward categories in the United States in 2012, by generation." Chart. January 31, 2012. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. (2012). Preferred reward categories in the United States in 2012, by generation. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. "Preferred Reward Categories in The United States in 2012, by Generation." Statista, Statista Inc., 31 Jan 2012, https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia, Preferred reward categories in the United States in 2012, by generation Statista, https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/ (last visited May 03, 2025)
Preferred reward categories in the United States in 2012, by generation [Graph], Aimia, January 31, 2012. [Online]. Available: https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
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