This graph shows preferred rewards categories in the United States in 2012, by generation. The survey revealed that 83 percent of millennials prefer cash back rewards programs.
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Preferred reward categories in the United States in 2012, by generation
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Aimia. (January 31, 2012). Preferred reward categories in the United States in 2012, by generation [Graph]. In Statista. Retrieved July 06, 2025, from https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. "Preferred reward categories in the United States in 2012, by generation." Chart. January 31, 2012. Statista. Accessed July 06, 2025. https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. (2012). Preferred reward categories in the United States in 2012, by generation. Statista. Statista Inc.. Accessed: July 06, 2025. https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia. "Preferred Reward Categories in The United States in 2012, by Generation." Statista, Statista Inc., 31 Jan 2012, https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/
Aimia, Preferred reward categories in the United States in 2012, by generation Statista, https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/ (last visited July 06, 2025)
Preferred reward categories in the United States in 2012, by generation [Graph], Aimia, January 31, 2012. [Online]. Available: https://www.statista.com/statistics/281969/preferred-rewards-categories-in-selected-countries-by-generation/