This statistic displays ethical consumption behaviors carried out at least once a year in the United Kingdom in 2000 and 2012. In 2012, 50 percent of respondents reported avoiding a product or service on the basis of a company's responsible reputation.
Ethical consumption behaviors carried out at least once a year in the United Kingdom (UK) in 2000 and 2012*
Characteristic
2000
2012
Recycled
73%
92%
Supported local shops/suppliers
61%
74%
Talked to friends/family about a company's behavior
58%
55%
Avoided product/service on basis of company's responsible reputation
44%
50%
Chose product/service on basis of company's responsible reputation
51%
50%
Bought primarily for ethical reasons
27%
42%
Recommended a company on basis of company's responsible reputation
52%
41%
Actively sought information on company's responsible reputation
24%
33%
Felt guilty about unethical purchase
17%
31%
Actively campaigned on environmental/social issues
15%
24%
0%10%20%30%40%50%60%70%80%90%100%110%
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* Ethical consumption is defined by the source as: "personal allocation of funds, including consumption and investment, where choice has been informed by a particular issue – be it human rights, social justice, the environment or animal welfare." The source did not provide the number of individuals surveyed, the age of respondents or the type of survey used.
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Co-operative Group. (December 29, 2012). Ethical consumption behaviors carried out at least once a year in the United Kingdom (UK) in 2000 and 2012* [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/282544/ethical-behaviors-carried-out-at-leat-once-a-year-in-the-united-kingdom-uk/
Co-operative Group. "Ethical consumption behaviors carried out at least once a year in the United Kingdom (UK) in 2000 and 2012*." Chart. December 29, 2012. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/282544/ethical-behaviors-carried-out-at-leat-once-a-year-in-the-united-kingdom-uk/
Co-operative Group. (2012). Ethical consumption behaviors carried out at least once a year in the United Kingdom (UK) in 2000 and 2012*. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/282544/ethical-behaviors-carried-out-at-leat-once-a-year-in-the-united-kingdom-uk/
Co-operative Group. "Ethical Consumption Behaviors Carried out at Least Once a Year in The United Kingdom (Uk) in 2000 and 2012*." Statista, Statista Inc., 29 Dec 2012, https://www.statista.com/statistics/282544/ethical-behaviors-carried-out-at-leat-once-a-year-in-the-united-kingdom-uk/
Co-operative Group, Ethical consumption behaviors carried out at least once a year in the United Kingdom (UK) in 2000 and 2012* Statista, https://www.statista.com/statistics/282544/ethical-behaviors-carried-out-at-leat-once-a-year-in-the-united-kingdom-uk/ (last visited May 08, 2025)
Ethical consumption behaviors carried out at least once a year in the United Kingdom (UK) in 2000 and 2012* [Graph], Co-operative Group, December 29, 2012. [Online]. Available: https://www.statista.com/statistics/282544/ethical-behaviors-carried-out-at-leat-once-a-year-in-the-united-kingdom-uk/
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