Deckers' net sales worldwide in the fiscal year 2022 to 2024, by brand

In the financial year 2024, the UGG brand generated net sales of approximately 2.4 billion U.S. dollars. Overall, Deckers Outdoor Corporation’s net sales increased by almost 600 million dollars from the previous financial year. This was driven by a significant increase in sales from the HOKA brand. 

UGG

Experiencing a rise in sales from 2023 to 2024, UGG was the Corporation’s highest earning brand, with roughly 400 million dollars more in net sales compared to HOKA, the next highest-earning brand. There is promise for the future of the UGG brand as, according to one 2024 popularity growth index of women’s casual footwear brands, UGG scored a maximum of 100 among Gen Z respondents, higher than other big-name brands such as Crocs and Converse.

Deckers’ sales channels

In 2024, Deckers generated 577 million U.S. dollars more from their wholesale channel than selling direct-to-consumer. Both channels saw a rise of more than 300 million dollars compared to the previous year. Deckers’ primary market is the United States: the country accounted for roughly two-thirds of the Corporation’s net sales in the financial year 2024.