Planned Valentine’s Day spending in the United States was expected to reach around 27.5 billion U.S. dollars in 2025. This is an increase of about 1.6 billion dollars from 2023 and the highest spending seen. Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year.
Are you excited for Valentine’s Day?
When asked whether they were planning to celebrate Valentine's Day in 2025, just over half of U.S. survey respondents stated they would. The number of participants in the United States tends to stay similar each year, but has decreased overall compared to a decade and a half ago.
What do Americans spend their money on for Valentine’s Day?
In recent years, some of the more popular gifts or experiences to give someone special on Valentine’s Day in the United States were candy and/or a greeting card. Other gifts commonly given and received, included flowers and an evening out. When it comes to the gift recipient, the majority of spending was for the buyer's significant other (or spouse), followed by other family members.
Total expected Valentine's Day spending in the United States from 2009 to 2025
(in billion U.S. dollars)
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National Retail Federation. (January 28, 2025). Total expected Valentine's Day spending in the United States from 2009 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
National Retail Federation. "Total expected Valentine's Day spending in the United States from 2009 to 2025 (in billion U.S. dollars)." Chart. January 28, 2025. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
National Retail Federation. (2025). Total expected Valentine's Day spending in the United States from 2009 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
National Retail Federation. "Total Expected Valentine's Day Spending in The United States from 2009 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 28 Jan 2025, https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
National Retail Federation, Total expected Valentine's Day spending in the United States from 2009 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/285028/us-valentine-s-day-sales/ (last visited June 08, 2025)
Total expected Valentine's Day spending in the United States from 2009 to 2025 (in billion U.S. dollars) [Graph], National Retail Federation, January 28, 2025. [Online]. Available: https://www.statista.com/statistics/285028/us-valentine-s-day-sales/
