This statistic displays the benefits of using connected devices ("Internet of Things" devices) according to UK consumers in 2014. Of respondents, 52 percent reported that reduced car insurance rates after their connected car communicated they have been driving safely on a consistent basis would be a positive addition to their life.
If a “connected device” had the following capabilities, which, if any, would be a positive addition to your life?
Characteristic
Share of respondents
Your car insurance rates are reduced after your connected car communicates that you have been driving safely on a consistent basis
52%
Messages sent to your device about a retail location, when you are near the location
24%
A message from your refrigerator congratulating you for making healthy choices, based on information received from your bathroom scale
13%
Ads in your email sidebar showing information you recently searched for online
9%
An encouraging message from your employer after your fitness tracker shows that you achieved your weight loss goal
9%
You would not find any of these positive
33%
0%5%10%15%20%25%30%35%40%45%50%55%60%
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Mulitple responses were possible. Examples of connected devices include: Smart TVs, smartwatches, GPS navigation devices, electronic toll collection devices and wireless fitness trackers. Age of respondents not specified.
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ISACA. (October 29, 2014). If a “connected device” had the following capabilities, which, if any, would be a positive addition to your life? [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/285659/benefits-of-connected-devices-usage-in-the-united-kingdom-uk/
ISACA. "If a “connected device” had the following capabilities, which, if any, would be a positive addition to your life?." Chart. October 29, 2014. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/285659/benefits-of-connected-devices-usage-in-the-united-kingdom-uk/
ISACA. (2014). If a “connected device” had the following capabilities, which, if any, would be a positive addition to your life?. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/285659/benefits-of-connected-devices-usage-in-the-united-kingdom-uk/
ISACA. "If a “connected Device” Had The following Capabilities, Which, If Any, Would Be a Positive Addition to Your Life?." Statista, Statista Inc., 29 Oct 2014, https://www.statista.com/statistics/285659/benefits-of-connected-devices-usage-in-the-united-kingdom-uk/
ISACA, If a “connected device” had the following capabilities, which, if any, would be a positive addition to your life? Statista, https://www.statista.com/statistics/285659/benefits-of-connected-devices-usage-in-the-united-kingdom-uk/ (last visited June 05, 2025)
If a “connected device” had the following capabilities, which, if any, would be a positive addition to your life? [Graph], ISACA, October 29, 2014. [Online]. Available: https://www.statista.com/statistics/285659/benefits-of-connected-devices-usage-in-the-united-kingdom-uk/
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