Online travel purchasing by demographic UK 2019| Statista

This statistic displays the results of a survey on the share of individuals in Great Britain who used the internet in order to make travel arrangements in 2019, by age and gender. The survey was conducted via interviews and gathered data from 1,800 households, providing a nationally representative sample of households in Great Britain. Households were sampled monthly and estimates are subject to sampling variability. Making travel arrangements online was most common among the 25 to 34 year old demographic, with 57 percent of individuals within this group having made travel arrangement purchases (eg transport tickets, car hire) online in 2019. The smallest proportion of people who did so was among people 65 years and older. A forecast of the digital travel sales worldwide predicts that online travel arrangement purchases will increase. Travel arrangements category was the fifth most popular type of goods and services purchased online in Great Britain in 2017. Further information on the travel market in the United Kingdom can be found in the Dossier: Holiday travel in the United Kingdom.

Share of individuals who used online services related to travel arrangements in Great Britain in 2019, by age and gender*

Characteristic	Share of respondents
Men	45%
Women	43%
16-24	53%
25-34	57%
35-44	56%
45-54	49%
55-64	38%
65+	20%

0%10%20%30%40%50%60%70%

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Release date

August 2019

More information

Region

United Kingdom (Great Britain)

Survey time period

2019

Number of respondents

1,800***

Age group

16 years and older

Special properties

bought within the last 12 months.

Method of interview

Face-to-face interview

Supplementary notes

* Excludes "holiday accommodation" or "vacation accommodation."
** The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
*** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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