The statistic shows the average cost of a 30-second TV commercial during the Winter Olympic Games in 2002, 2006, 2010 and 2014. According to Kantar Media, a 30-second spot cost 112.8 thousand U.S. dollars during the 2014 Winter Olympics in Sochi.
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Kantar. (January 31, 2018). Average cost of a 30-second TV commercial during the Winter Olympics from 2002 to 2014 (in thousand U.S. dollars) [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/286169/winter-olympics-cost-of-a-tv-commercial/
Kantar. "Average cost of a 30-second TV commercial during the Winter Olympics from 2002 to 2014 (in thousand U.S. dollars)." Chart. January 31, 2018. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/286169/winter-olympics-cost-of-a-tv-commercial/
Kantar. (2018). Average cost of a 30-second TV commercial during the Winter Olympics from 2002 to 2014 (in thousand U.S. dollars). Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/286169/winter-olympics-cost-of-a-tv-commercial/
Kantar. "Average Cost of a 30-second Tv Commercial during The Winter Olympics from 2002 to 2014 (in Thousand U.S. Dollars)." Statista, Statista Inc., 31 Jan 2018, https://www.statista.com/statistics/286169/winter-olympics-cost-of-a-tv-commercial/
Kantar, Average cost of a 30-second TV commercial during the Winter Olympics from 2002 to 2014 (in thousand U.S. dollars) Statista, https://www.statista.com/statistics/286169/winter-olympics-cost-of-a-tv-commercial/ (last visited July 20, 2025)
Average cost of a 30-second TV commercial during the Winter Olympics from 2002 to 2014 (in thousand U.S. dollars) [Graph], Kantar, January 31, 2018. [Online]. Available: https://www.statista.com/statistics/286169/winter-olympics-cost-of-a-tv-commercial/