This statistic shows the use of social networks among individuals in Great Britain from 2011 to 2020. As social media takes the world by storm, this figure has seen a year-on-year increase and as of 2020 70 percent of all respondents reported they use social networks. This is a stark increase from the 45 percent who claimed they did so in 2011.
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Share of individuals using social networks in Great Britain from 2011 to 2020
Characteristic
Share of individuals
2020
70%
2019
68%
2018
65%
2017
66%
2016
63%
2015
57%
2014
54%
2013
53%
2012
48%
2011
45%
0%10%20%30%40%50%60%70%80%
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* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 2,010 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.
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Office for National Statistics (UK). (August 7, 2020). Share of individuals using social networks in Great Britain from 2011 to 2020 [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/286279/social-networking-penetration-in-great-britain/
Office for National Statistics (UK). "Share of individuals using social networks in Great Britain from 2011 to 2020." Chart. August 7, 2020. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/286279/social-networking-penetration-in-great-britain/
Office for National Statistics (UK). (2020). Share of individuals using social networks in Great Britain from 2011 to 2020. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/286279/social-networking-penetration-in-great-britain/
Office for National Statistics (UK). "Share of Individuals Using Social Networks in Great Britain from 2011 to 2020." Statista, Statista Inc., 7 Aug 2020, https://www.statista.com/statistics/286279/social-networking-penetration-in-great-britain/
Office for National Statistics (UK), Share of individuals using social networks in Great Britain from 2011 to 2020 Statista, https://www.statista.com/statistics/286279/social-networking-penetration-in-great-britain/ (last visited June 17, 2025)
Share of individuals using social networks in Great Britain from 2011 to 2020 [Graph], Office for National Statistics (UK), August 7, 2020. [Online]. Available: https://www.statista.com/statistics/286279/social-networking-penetration-in-great-britain/
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