Leading advertisers worldwide in 2023, by advertising spending

Published by
Julia Faria
,
Apr 10, 2025

In 2023, Amazon once again topped the global ranking of highest-spending advertisers, having invested over 20 billion U.S. dollars in advertising that year. L'Oréal and Procter & Gamble (P&G) followed with ad expenditures of around 14.4 billion and 12.7 billion dollars, respectively. According to another source, ad revenues worldwide were forecast to reach 1.1 trillion dollars in 2025.

Leading advertisers worldwide in 2023, by advertising spending (in billion U.S. dollars)

CharacteristicSpending in billion U.S. dollars
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Showing entries 1 to 10 (10 entries in total)
Statistic: Leading advertisers worldwide in 2023, by advertising spending (in billion U.S. dollars)

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Release date

December 2024

Region

Worldwide

Survey time period

2023

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Statistics on " Advertising worldwide "

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Overview

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Regional breakdown

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Traditional media

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Digital & mobile

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Agencies

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