In 2021, Stellantis (formerly Fiat Chrysler Automobile) invested 1.9 billion U.S. dollars in advertising across the globe. The company belongs to the largest advertisers worldwide.
Stellantis (formerly Fiat Chrysler Automobiles) advertising spending worldwide in 2020 and 2021
(in billion U.S. dollars)
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Stellantis (formerly Fiat Chrysler Automobiles) advertising spending worldwide in 2020 and 2021
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The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
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COMvergence. (July 15, 2022). Stellantis (formerly Fiat Chrysler Automobiles) advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/286564/fiat-advertising-spending-worldwide/
COMvergence. "Stellantis (formerly Fiat Chrysler Automobiles) advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/286564/fiat-advertising-spending-worldwide/
COMvergence. (2022). Stellantis (formerly Fiat Chrysler Automobiles) advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/286564/fiat-advertising-spending-worldwide/
COMvergence. "Stellantis (Formerly Fiat Chrysler Automobiles) Advertising Spending Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/286564/fiat-advertising-spending-worldwide/
COMvergence, Stellantis (formerly Fiat Chrysler Automobiles) advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286564/fiat-advertising-spending-worldwide/ (last visited May 17, 2025)
Stellantis (formerly Fiat Chrysler Automobiles) advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/286564/fiat-advertising-spending-worldwide/
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