Direct mail marketing spending in the U.S. 2019-2024

Published by
J. G. Navarro,
May 22, 2025

In 2024, direct mail marketing spending in the United States amounted to an estimated 37.3 billion U.S. dollars, up from 36.4 billion dollars a year earlier. Despite the annual growth, the latest result remained below 2019 pre-pandemic 43.18 billion-dollar revenues.

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Direct mail marketing spending in the United States from 2019 to 2024 (in billion U.S. dollars)

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Release date

January 2025

Region

United States

Survey time period

2019 to 2024

Supplementary notes

* Estimate.

Data preceding 2022 retrieved from earlier releases.

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Overview

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Market structure

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Marketers' perspective

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Consumers' perspective

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Topics

Direct mail advertising and marketing in the U.S.E-mail marketing worldwideMarketing personalization worldwideMarketing in the United States
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