This statistic shows the percentage of respondents to an online survey, who are familiar with and have access to 11 of the main discounters in the United Kingdom (UK), compared to how many have ever bought from them. Of respondents, 58 percent said they were familiar with and had access to Wilkinsons but only 48 percent had ever bought anything from there.
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Discount stores shoppers have access to and have bought from in the United Kingdom (UK) in 2014
Characteristic
Familiar with and can access
Ever bought from
Poundland
68%
55%
Iceland
70%
49%
Wilkinsons
58%
48%
Aldi
65%
47%
Lidl
64%
43%
99p Stores
41%
29%
B&M
35%
28%
Farmfoods
38%
21%
Poundworld
32%
20%
Savers
28%
17%
The Range
23%
15%
None of the above
5%
3%
0%20%40%60%80%
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Shoppercentric. (March 1, 2014). Discount stores shoppers have access to and have bought from in the United Kingdom (UK) in 2014 [Graph]. In Statista. Retrieved June 27, 2025, from https://www.statista.com/statistics/291054/discounters-shoppers-have-access-to-and-bought-from-in-the-united-kingdom-uk/
Shoppercentric. "Discount stores shoppers have access to and have bought from in the United Kingdom (UK) in 2014." Chart. March 1, 2014. Statista. Accessed June 27, 2025. https://www.statista.com/statistics/291054/discounters-shoppers-have-access-to-and-bought-from-in-the-united-kingdom-uk/
Shoppercentric. (2014). Discount stores shoppers have access to and have bought from in the United Kingdom (UK) in 2014. Statista. Statista Inc.. Accessed: June 27, 2025. https://www.statista.com/statistics/291054/discounters-shoppers-have-access-to-and-bought-from-in-the-united-kingdom-uk/
Shoppercentric. "Discount Stores Shoppers Have Access to and Have Bought from in The United Kingdom (Uk) in 2014." Statista, Statista Inc., 1 Mar 2014, https://www.statista.com/statistics/291054/discounters-shoppers-have-access-to-and-bought-from-in-the-united-kingdom-uk/
Shoppercentric, Discount stores shoppers have access to and have bought from in the United Kingdom (UK) in 2014 Statista, https://www.statista.com/statistics/291054/discounters-shoppers-have-access-to-and-bought-from-in-the-united-kingdom-uk/ (last visited June 27, 2025)
Discount stores shoppers have access to and have bought from in the United Kingdom (UK) in 2014 [Graph], Shoppercentric, March 1, 2014. [Online]. Available: https://www.statista.com/statistics/291054/discounters-shoppers-have-access-to-and-bought-from-in-the-united-kingdom-uk/
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