This statistic displays a ranking of online content purchasing, downloading and accessing services by awareness among internet users in the United Kingdom (UK) as of May 2018. The greatest share of respondents were aware of BBC iPlayer, at 71 percent. 66 percent of respondents were aware of Youtube.
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Ofcom, & Kantar. (July 4, 2018). Are you aware of the following online services? [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/291884/online-content-services-ranked-by-awareness-in-the-uk/
Ofcom, und Kantar. "Are you aware of the following online services?." Chart. July 4, 2018. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/291884/online-content-services-ranked-by-awareness-in-the-uk/
Ofcom, Kantar. (2018). Are you aware of the following online services?. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/291884/online-content-services-ranked-by-awareness-in-the-uk/
Ofcom, and Kantar. "Are You Aware of The following Online Services?." Statista, Statista Inc., 4 Jul 2018, https://www.statista.com/statistics/291884/online-content-services-ranked-by-awareness-in-the-uk/
Ofcom & Kantar, Are you aware of the following online services? Statista, https://www.statista.com/statistics/291884/online-content-services-ranked-by-awareness-in-the-uk/ (last visited May 05, 2025)
Are you aware of the following online services? [Graph], Ofcom, & Kantar, July 4, 2018. [Online]. Available: https://www.statista.com/statistics/291884/online-content-services-ranked-by-awareness-in-the-uk/