This survey shows the rating of how willing consumers are to share various types of information with retailers in order to have a more personalised shopping experience in the UK, by age of consumer. According to the survey conducted in 2013, respondents aged 18 to 33 were least willing to share their phone number collected at point of sale, with a rating of 2.1 out of 5.
How willing are you to share the following information with retailers in order to have a more personalized shopping experience?
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How willing are you to share the following information with retailers in order to have a more personalized shopping experience?
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* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).
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Cognizant. (November 14, 2013). How willing are you to share the following information with retailers in order to have a more personalized shopping experience? [Graph]. In Statista. Retrieved May 11, 2025, from https://www.statista.com/statistics/291963/willingness-to-share-personal-information-with-retailers-in-the-united-kingdom-uk-by-age/
Cognizant. "How willing are you to share the following information with retailers in order to have a more personalized shopping experience?." Chart. November 14, 2013. Statista. Accessed May 11, 2025. https://www.statista.com/statistics/291963/willingness-to-share-personal-information-with-retailers-in-the-united-kingdom-uk-by-age/
Cognizant. (2013). How willing are you to share the following information with retailers in order to have a more personalized shopping experience?. Statista. Statista Inc.. Accessed: May 11, 2025. https://www.statista.com/statistics/291963/willingness-to-share-personal-information-with-retailers-in-the-united-kingdom-uk-by-age/
Cognizant. "How Willing Are You to Share The following Information with Retailers in Order to Have a More Personalized Shopping Experience?." Statista, Statista Inc., 14 Nov 2013, https://www.statista.com/statistics/291963/willingness-to-share-personal-information-with-retailers-in-the-united-kingdom-uk-by-age/
Cognizant, How willing are you to share the following information with retailers in order to have a more personalized shopping experience? Statista, https://www.statista.com/statistics/291963/willingness-to-share-personal-information-with-retailers-in-the-united-kingdom-uk-by-age/ (last visited May 11, 2025)
How willing are you to share the following information with retailers in order to have a more personalized shopping experience? [Graph], Cognizant, November 14, 2013. [Online]. Available: https://www.statista.com/statistics/291963/willingness-to-share-personal-information-with-retailers-in-the-united-kingdom-uk-by-age/
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