This timeline depicts the net sales of Victoria's Secret worldwide from 2011 to 2024, by segment. In 2024, the global net sales of Victoria's Secret direct amounted to about two billion U.S. dollars.
Net sales of Victoria's Secret worldwide in 2011 to 2024, by segment
(in million U.S. dollars)
Segment
Victoria's Secret stores*
Victoria's Secret direct
2024
3,428
2,042
2023
3,480
2,015
2022
3,909
1,843
2021
4,194
2,114
2020
2,795
2,223
2019
5,112
1,693
2018
5,628
1,747
2017**
5,879
1,508
2016
6,199
1,582
2015
6,112
1,560
2014
5,700
1,507
2013
5,368
1,516
2012**
4,981
1,593
02,0004,0006,0008,00010,000
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The company's fiscal year ends on the Saturday nearest to January 31 each year. Victoria's Secret and Bath & Body Works International sales are not included.
*Includes company-owned stores in the U.S. and Canada.
** Results for fiscal year 2017 and 2012 represent the 53-week work period. The extra week accounted for approximately 160 million U.S. dollars and 125 million U.S. dollars in incremental net sales in 2017 and 2012 respectively.
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Victoria's Secret. (March 21, 2025). Net sales of Victoria's Secret worldwide in 2011 to 2024, by segment (in million U.S. dollars) [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/292414/net-sales-of-victoria-s-secret-worldwide-by-segment/
Victoria's Secret. "Net sales of Victoria's Secret worldwide in 2011 to 2024, by segment (in million U.S. dollars)." Chart. March 21, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/292414/net-sales-of-victoria-s-secret-worldwide-by-segment/
Victoria's Secret. (2025). Net sales of Victoria's Secret worldwide in 2011 to 2024, by segment (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/292414/net-sales-of-victoria-s-secret-worldwide-by-segment/
Victoria's Secret. "Net Sales of Victoria's Secret Worldwide in 2011 to 2024, by Segment (in Million U.S. Dollars)." Statista, Statista Inc., 21 Mar 2025, https://www.statista.com/statistics/292414/net-sales-of-victoria-s-secret-worldwide-by-segment/
Victoria's Secret, Net sales of Victoria's Secret worldwide in 2011 to 2024, by segment (in million U.S. dollars) Statista, https://www.statista.com/statistics/292414/net-sales-of-victoria-s-secret-worldwide-by-segment/ (last visited May 04, 2025)
Net sales of Victoria's Secret worldwide in 2011 to 2024, by segment (in million U.S. dollars) [Graph], Victoria's Secret, March 21, 2025. [Online]. Available: https://www.statista.com/statistics/292414/net-sales-of-victoria-s-secret-worldwide-by-segment/
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